Digital Designer (identity, motion & brand tools)
I design visual identities and make them move. I also explore custom tools that help brands stay consistent, adaptable, and distinct as they scale.
Brand tool (asset generator) and automatic data report for Daya Ventures (thesis project).
Branding for a venture aiming to lower energy use in factories.
The hyphen that stuck.
Solution flexes, logo flexes.
From strategy to identity.
Building the brand system.
Motion system for UFAB's logotype and numericals, and pictograms for their factory and office signs (via Ebb Scandinavia).
Motion system for logo and numerals.
Investor video for Daya Ventures (freelance work).
Pitch video for Daya's public investment campaign.
Who am I?
I'm a designer, a builder and someone who can't walk past something unfamiliar.
How I work
Define first
Challenge defaults
Make it exist
Think in systems
Build procedurally
Back then and now
I got into design young, left it for the wrong reasons, and came back... turns out tapping molten iron doesn't scratch that itch for me.
I recently finished the Digital Designer program at Yrgo and my internship at Ebb Scandinavia, and I'm now a Designer at Ojity.
At Ojity I do brand work in a small team, with a focus on motion and helping them develop how they work with it.
I often think about where brand systems are heading. Off-the-clock I'll be wandering around, tinkering with design/code, or throwing discs at baskets in the woods.
Based in Gothenburg.
Have something in mind?
Available for freelance.
Remote, or on-site in Gothenburg.